Stella Artois is a classic Belgian lager, gold colored with great clarity and a spicy hop taste. All natural ingredients provide Stella Artois a clear, crispy taste. The fresh, light malt fragrances give a fairly sweet herbal signature and a lingering hoppy finish.Stella Artois is a classic Belgian lager, gold colored with great clarity and a spicy hop taste. All natural ingredients provide Stella Artois a clear, crispy taste. The fresh, light malt fragrances give a fairly sweet herbal signature and a lingering hoppy finish.
Stella is produced from classic malted barley and one of the best European hops that offer exceptional quality and a full characteristic taste. A brief history of Stella Artois could be tracked back to 1366 in Leuven, Belgium. To be able to celebrate the Christmas season, the Artois Brewery launched a special beer they named stella(star) due to its exceptional clarity. Demand from customers was very great, the brewery soon made this special seasonal beer into its all year long flagship. Stella Artois has become a world classic since then. Brought in the USA around 1999, Stella Artois becomes the golden standard of European lagers.
You know Stella Artois is a classic Belgian lager, but what else do you know regarding this world-famous beer? Coming from its humble roots, to its innovative advertising campaigns and its unsavoury reputation, these facts about Stella Artois provide you with something to think about next time you get another bottle of its beer.
Stella’s Festive Beginnings
Long ago, back in 1708, Sebastian Artois became the head brewer at the Den Horen brewery in Leuven, Belgium. Later on, around 1926, he released a seasonal beer during time of Christmas.
What was that beer? Yes, definitely it is. A pilsner lager named Stella Artois. Due to customer’s demand, Stella Artois ultimately became on hand all year long and, though Belgium was invaded by Germany in the Second World War, the beer continues to be brewed since that time.
The Right Way to Serve Stella Artois
There’s a nine-step ritual (known as the Belgian Pouring Ritual) for serving a glass of Stella Artois.
This begins with chilling the beer in between 36 and 38 degrees Fahrenheit, just before rinsing your glass and opening up the bottle. After that, you need to pour the beer with the right angle to obtain simply the right amount of head, which you then cut off the top of the glass. Right after rinsing your glass once again, you’re now ready to drink.
However, who wants to be bothered dealing with that lengthy and drawn-out process each time you want to drink a beer?
A Stronger Lager
With 5.2% alcohol by volume, Stella Artois was often stronger compared to most popular lagers (nowadays, in a few markets, the alcohol is being reduced to 5%). For that reason, at the time the beer was introduced in the UK the very first time, its marketing campaign was themed about “strength”.
“Stella’s for the fellas who take their lager strong,” according to the advertisement. On the other hand, one more ad for Stella Artois highlighted a telephone book that were torn in two.
It’s “Reassuringly Costly”
Stella Artois has been related to a few pretty revolutionary and intriguing advertising campaigns in its time. Perhaps the most unique of them was its “reassuringly expensive” advertising campaign which came in the United Kingdom from 1982 – 2007.
Stella Artois was more costly compared to other beer brands because of having a higher duty tax on high-alcohol content drinks in the UK. The reassuringly expensive campaign aimed towards switching that negative into a positive, persuading individuals that their high quality lager was much better compared to cheaper brands.
What then followed was a number of high-quality and award-winning tv advertisements which were very cinematic for that time, and highlighted the beer in a sophisticated light.